November 27, 2020
In the 1950s, ‘60s and ‘70s, a number of American oil and gas companies looking to attract new customers turned to the production of branded novelties, including toys, as an effective alternative form of advertising...
November 20, 2020
Disney’s 1933 Silly Symphony animated short film “Three Little Pigs” presented a message about hard work and perseverance during the Great Depression, and inspired a number of children’s playthings in the 1930s-40s.
November 13, 2020
Who doesn’t love fire trucks?! They have a kind of allure that is hard to resist… why is that? Well, you can’t argue with their undeniable aesthetic appeal.
November 6, 2020
The ice cream truck, and its distinctive sound, have become ingrained into the American psyche. It’s no surprise then, that they have become a popular motif in mid-century toy design.
July 9, 2020
Renwal is known in the collector community now for the wide array of plastic toys they produced during the 1950s. But did you know Renwal was also a manufacturer of the Allied Forces’ second most secret weapon during World War II...
June 30, 2020
With the rapid advancement of new technologies in the 1950s and the Space Race of the 1960s, the mid 20th-century represents a peak in Western culture’s fascination with outer space ...
