Showcases

In the years following Schuco's 1976 bankruptcy, a number of their dies (molds) were sold to other toy companies, including Gama (another prominent German toymaker), Norev (France), and Brinquedos REI (Brazil).

In the 1950s, ‘60s and ‘70s, a number of American oil and gas companies looking to attract new customers turned to the production of branded novelties, including toys, as an effective alternative form of advertising...

Who doesn’t love fire trucks?! They have a kind of allure that is hard to resist… why is that? Well, you can’t argue with their undeniable aesthetic appeal.

The ice cream truck, and its distinctive sound, have become ingrained into the American psyche. It’s no surprise then, that they have become a popular motif in mid-century toy design.

Renwal is known in the collector community now for the wide array of plastic toys they produced during the 1950s. But did you know Renwal was also a manufacturer of the Allied Forces’ second most secret weapon during World War II...

With the rapid advancement of new technologies in the 1950s and the Space Race of the 1960s, the mid 20th-century represents a peak in Western culture’s fascination with outer space ...