His son then suggested freezing a stick into the ice cream to use as a handle, and Good Humor ice cream bars were born. Burt applied for a patent that same year. In 1923, after waiting patiently for three years with no patent granted, he took control of the situation, packing up 5 gallons of his delicious invention and making the trip from Youngstown Ohio to the Washington D.C. patent office. Officials were impressed and he was immediately granted his patent. Turns out the true key to a patent officer’s heart is through his stomach.
Burt also started the first ever fleet of ice cream trucks, rigging up 12 food vendor trucks with freezers and bells. From here he sold his frozen creations, and thus grew the Good Humor empire.